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Careers: Director of Analytics - Online/Mobile Advertising Network

Location: Phoenix AZ or San Francisco, CA

Company Background

Established in 1999 and based in Tempe, AZ, Adon Network (www.adonnetwork.com) is a dynamic Internet company with a uniquely collegial, yet results driven Silicon-Valley like startup culture. We are a close knit team of high performers with a shared sense of optimism and audacity to lead the next revolution of Digital and Mobile advertising. Majority owned by two leading Private Equity firms, AdOn Network is a highly profitable business unit of Prime Visibility Media Group (www.pvmediagroup.com), a leading Internet and Mobile marketing technology and services company.

Products and Services

AdOn Network is one of the fastest growing multi-format (CPM, CPC, CPA) online advertising networks, serving over 15 Billion Ad impressions per month. For Advertisers, AdOn provides performance based online advertising solutions with robust campaign management, industry leading account management and reporting tools, targeting, and optimization to maximize ROI. For Publishers, AdOn provides a suite of customizable ad units, including, Display, Text, Rich Media and Mobile to enhance user engagement and maximize site monetization.

Role

This role will report to the President and be responsible for leading Data Analysis efforts of all AdOn products and services. The Director will be required to work closely with a wide array of external and internal constituents.

Responsibilities

  1. Establish and maintain analytics and traffic auditing, filtering, segmentation and pricing framework, to track performance for all of AdOn.s ad formats
  2. Create framework and tools to detect Click fraud and improve traffic quality.
  3. Increase Advertiser Campaign ROI through traffic optimization, segmentation, keyword and category targeting.
  4. Integrate third party click fraud detection, scoring and performance systems with AdOn data warehouse and analytics.
  5. Analyze historical and real-time data to identify monetization opportunities and actionable insights for internal and external teams.
  6. Work with appropriate stakeholders on data analysis and trouble-shooting.
  7. Keep up with and apply state of art data analysis tools and techniques.
  8. Recruit, train, manage and mentor members of a data analytics team.

Requirements

  1. Advanced degree in mathematics, statistics, economics, quantitative marketing or equivalent fields.
  2. 3 to 5 years of experience in analyzing data for a internet or mobile advertising networks.
  3. Deep understanding of the Tier 1&2 PPC, Display, Rich Media and Mobile sectors.
  4. Expertise in Web Analytics, deep knowledge of industry leading platforms and standards (Google Analytics, Omniture, Comscore, Coremetrics, etc.)
  5. Experience in advanced analytic techniques applied to online marketing and advertising, ROI for advertising campaigns, experiment design, and traffic segmentation.

Skills


  • Demonstrated track record of success and career advancement.
  • Well organized, results oriented self-starter with a sense of urgency mindset.
  • Effective influencer, comfortable presenting and collaborating.
  • Strong written, verbal and presentation skills
  • Understanding of Data Structures, and BI Software, ability to run SQL queries.
  • Understand, analyze and interpret and explain complex concepts and datasets.

Compensation

Competitive salary and bonus based on level of experience.

Benefits

401(k), 3 weeks of Vacation, training and development, medical, dental, and life insurance, flexible spending accounts, free snacks, drinks, and games.

Apply

jobs@adonnetwork.com


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Director of Analytics - Online/Mobile Advertising Network

  
       
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